April 14 - May 16, 2025


THE CITY STARS

A 5-week hybrid programme designed to support early-stage entrepreneurs from lower socioeconomic backgrounds, equipping them with the skills, confidence, and networks to turn their ideas into thriving businesses.

OUR GUIDING PRINCIPLES

Breaking Systemic Barriers

Safe and supportive space where aspiring founders can thrive.

Practical & Actionable Outcomes

Equipping participants with tangible business insights they can immediately apply.

Experimentation & Learning

Continuously adapt and refine our approach to best support our entrepreneurs.

Testimonial

SUCCESS STORY

"Every moment of the City Stars felt like a step closer to truly becoming an entrepreneur. The mentorship, training and connections I made were invaluable. I left the programme not only with a developed bsuiness but with a strong network of like-minded founders who continue to support and inspire me."

Freya

Participant of the City Stars

Profile picture of the author of the testimonial

What is City Stars?

Removing barriers to business success for talented individuals from disadvantaged backgrounds. Designed as a hands-on incubator, the programme blends mentorship, training, peer collaboration, and real-world business exposure to help participants develop the skills and mindset needed to build sustainable startups!

Join Now

Over five weeks, participants will refine their business ideas, build leadership confidence, develop key entrepreneurial skills, and expand their networks through expert-led workshops, one-on-one mentoring, and exclusive learning expeditions to mission-driven businesses.

Participants will:

  • Gain entrepreneurial confidence with leadership training and mentorship.
  • Develop and validate their startup ideas through market research, customer discovery, and MVP testing.
  • Expand their networks by connecting with successful founders, investors, and business leaders.
  • Showcase their business in a final Demo Night attended by industry professionals and potential supporters.
  • Receive ongoing support beyond the programme to continue developing their business.

In a nutshell:

  • 📅 Duration: 5 weeks (April 14 – May 16, 2025)
  • 📍 Format: Hybrid (online & in-person)
  • 👥 Cohort Size: 14 participants
  • 🚀 Who Can Apply? Applications are open exclusively to participants recruited through The Sutton Trust. Travel costs for in-person sessions will be covered to ensure accessibility. If you are an aspiring entrepreneur looking for a transformational programme that will equip you with the tools, network, and confidence to launch your business, City Stars is for you.

Programme Impact

Transforming Ideas into Success

4

Learning expeditions

14

Rising stars joining the programme

1:1

Dedicated mentors

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Contact us
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City, University of London R401, Franklin Building 124 Goswell Road London, EC1V 7DP

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